What To Expect
Discover Holistic Harmony with IAM Marrakech
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At IAM Marrakech, we curate immersive experiences that honour Morocco’s soulful traditions while offering moments of deep connection, creativity and restoration. Every detail is thoughtfully designed, blending refined hospitality with local authenticity to create a journey that nourishes both the inner and outer worlds.
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From tranquil mornings with guided meditation and spa rituals to lively evenings of cultural exploration and exquisite dining, each curated experience invites you to reconnect with yourself, with others and with the rhythm of Marrakech.
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Our holistic programmes are not one size fits all. Whether you are celebrating a meaningful occasion, fostering team connection or simply pausing to breathe and realign, we tailor every element to suit your vision, from artisan workshops and hot air balloon rides to private mixology sessions, desert escapes and hands-on culinary experiences.
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IAM Marrakech is a space where elegance meets intention, and where every curated moment brings you closer to the essence of Morocco.
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If you are ready to begin creating your own meaningful journey, for your group, your team or yourself, we invite you to get in touch.
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Your curated Moroccan experience begins here with IAM Marrakech.
Typical Family & Friends Curated Experience
Day 1
Arrive at your leisure and settle into your riad in the heart of the medina. In the early evening, we will take a short walk to one of our favourite rooftops in Marrakech for sunset cocktails.
Enjoy a relaxed mixology session where an expert will share simple tips for crafting Moroccan-inspired drinks. The evening will conclude with a warm, sharing-style Moroccan dinner, offering a delicious introduction to the flavours and spirit of IAM Marrakech.
Day 3
Begin the day with a slow breakfast at the riad before enjoying a morning of pampering at a traditional hammam and spa. Take this time to unwind, reflect or simply be still.
Return for a light lunch and a restful afternoon. As evening approaches, a wine and food pairing session sets the mood, guided by a guest sommelier.
Tonight, we celebrate a special occasion with a private dinner, a beautiful birthday cake and a curated DJ set for your group. This joyful evening is designed to honour the moment in a warm, elegant and unforgettable way.
Day 5
After breakfast at the riad, the day begins with a cultural visit to one of the city’s most iconic museums and gardens, followed by time to explore traditional Berber arts and design.
Later in the morning, you will take part in a guided ceramics workshop in a beautiful riad setting, where you can enjoy a leisurely lunch and connect with Moroccan craftsmanship in an intimate, hands-on way.
Return to the riad for an afternoon of quiet rest. In the evening, experience dinner and a vibrant live show at one of Marrakech’s most atmospheric night spots.
Day 2
Enjoy breakfast at the riad before heading out on a guided walk through the historic medina. Discover architectural gems, lively souks and hidden cultural corners, brought to life by a local guide.
After your morning exploration, sit down for a relaxed rooftop lunch with sweeping views and refined Moroccan flavours.
Return to the riad for quiet downtime. In the evening, you will be welcomed into a private villa for an intimate dinner in a peaceful and beautifully styled setting.
Day 4
Begin the day with an unforgettable sunrise experience, drifting over the desert in a hot air balloon, followed by a colourful breakfast served on return.
Afterwards, spend the day at a tranquil countryside retreat, where you will enjoy poolside relaxation and a leisurely lunch surrounded by nature. This is a time to pause, reset and simply take it all in.
Return to the riad in the late afternoon for some quiet downtime. In the evening, you will head into the new town for a vibrant dinner in a contemporary setting that brings the day to a warm and lively close.
Day 6
After breakfast at the riad, enjoy a day tailored to your mood and interests. We will present a selection of thoughtfully curated options, from cultural visits and shopping strolls to art immersions, spa rituals or a desert escape.
Each experience is designed and arranged with care, allowing you to simply choose what resonates most. Whether you prefer discovery or stillness, your day will flow with ease and purpose.
In the evening, gather for a final dinner in a serene garden setting, where flavours, conversation and atmosphere bring the group together once more.