Welcome to IAM Marrakech
Step into a world where every detail has been thoughtfully chosen, every connection purposefully woven. At IAM Marrakech, we invite you to experience Morocco not as a tourist, but as a welcomed guest, guided by those who know and love this land intimately.
IAM Marrakech is also a trusted collective of artisans, healers, licensed guides, chefs, and transporters. Each selected for their authenticity, expertise, and shared devotion to Moroccan hospitality. From ancestral crafts to hand-picked riads and the most flavourful, locally sourced dishes prepared by gifted chefs, every touchpoint is an expression of care and cultural pride.
We are deeply committed to giving back by working primarily with sustainable, locally rooted businesses and creative independents. Many of our partners are women-led or family-run, and every collaboration helps preserve Morocco’s rich traditions while supporting its future.
This is not a package. It is a curated cultural immersion, crafted with heart, grounded in heritage, and offered with reverence. We are honoured to share it with you.
“This is the Morocco I know, soulful, layered, full of poetry. My role is to guide you to the most meaningful parts of it, with care, intention, and a deep love for my heritage.”
Imen, Founder of IAM Marrakech
Imen Walker
Founder & Cultural Experience Curator
Imen is the heart and soul of IAM Marrakech, a cultural curator, intuitive guide, and creator of deeply personal experiences. With Moroccan roots and an international spirit, Imen brings an insider’s perspective to the country she knows intimately, blending her heritage with a global eye for beauty, ritual, and meaningful connection.
Having spent years exploring Morocco’s hidden corners, from the medina’s quiet artisans to the silence of the Agafay Desert, Imen curates only what she believes is truly worth experiencing.
Every detail is carefully chosen, not just for its aesthetics, but for its soul. Her deep reverence for Moroccan culture and her commitment to authenticity ensure that each retreat is both rooted and refined.
With Imen as your host, you are not just travelling, you are being welcomed into a world she knows and loves, guided with warmth, depth, and the kind of expertise that can only come from lived experience. IAM Marrakech is her invitation to you: to slow down, to be seen, and to discover Morocco through the eyes of someone who carries its essence in her heart.